Business Manager contains two mechanisms to reduce prices of your offerings - coupons and discounts.
Use discounts if you want to promote a subscription for a certain billing cycle, say, 1-year subscription. A discount targets all online stores but only particular billing cycles of plans.
Use coupons to organize promotional actions among your customers. With coupons, your customers are able to reduce subscription price by entering in a coupon code during the ordering process. Coupons are best for promoting specific plans in a certain store. Say, if you sell a plan in two stores, US Store and EU Store, you have the option to lower the subscription price only in EU Store.
To create limited offerings, for example, discounts for the first 100 subscriptions to a new plan, create a coupon and set it to be automatically applied. In this case, online stores show new prices of the plans as if the coupon was already applied to the plans.
The table below describes the differences between discounts and coupons:
|
Discounts |
Coupons |
Availability to customers |
Lower prices for all customers |
Lower prices for those who have coupon codes (unless the coupons are applied automatically) |
Apply to a specific store |
No |
Yes |
Reduce price for a certain billing cycle |
Yes |
No |
Cut-off amount |
Percentage of subscription price |
|
Period of action |
Unlimited |
|
Validity period: |
Unlimited |
|
To create and manage discounts and coupons, use the controls on the Business Setup > Marketing Tools page.
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