Business Manager enables you to involve your customers in promoting your plans: Affiliate programs let customers earn money by bringing new customers to you. Customers participating in your affiliate programs (your affiliates) distribute links to your websites and earn a commission for each sign-up under these links. Later, you pay out this money to affiliates as credits so they can use it to pay for existing subscriptions or order new services in your online stores.
Affiliate programs have a great advantage over traditional advertising: they allow you to pay for promotion only when it brings the result you want. In this section, we will explain how to promote your business with affiliate programs in Business Manager.
Setting Up Affiliate Programs
Each affiliate program promotes a single online store. Affiliate links point to the store, and affiliates receive commissions in the store's currency. If you decide to promote two stores, use multiple affiliate programs. The tools to create and manage affiliate programs are available on the tab Affiliate Programs of the Business Setup > Marketing Tools page.
Affiliate programs in Business Manager use the pay-per-sale principle. This means that an affiliate's commission for each sing-up is a certain percentage of the order price (the commission rate).
To define how much a program participant should earn to receive their commissions to credits, specify the program's payment threshold. This threshold shows the affiliate when to expect the payout; However, you can still pay out affiliate earnings whenever you want.
Viewing Affiliates List
After you set up your affiliate programs, customers can join them by clicking the corresponding links on the Account tab of the Control Panel. You can view the list of your affiliates on the Affiliates tab of the Business Operations > Customers page.
The system accumulates an affiliate's commissions on their affiliate balance. You can see the balances of your affiliates in the corresponding column of the affiliates list. Additionally, the System Overview widget on your Home page contains the Total affiliates commission - the sum of your affiliates' current balances.
Affiliates cannot use the credits on their affiliate balances for any purposes. To let them use the credits, you should pay out the commissions.
Paying Out Commissions
When an affiliate's balance exceeds the payment threshold of an affiliate program, the system adds this balance to the Above threshold value on your Home page. From time to time (usually, upon reaching payment thresholds), you should perform payouts to transform affiliates' commissions to their credits. For this, select them in the affiliates list and click Pay Out: The system will pay out the entire affiliate balance to credits and reset it to zero.
Affiliate Program Example
For example, you have an affiliate program that allows participants to earn the 10% commission for each sign up in the Default store and receive credits when the affiliate balance exceeds $20.
Meet Jerry, he is an affiliate. He invited 3 friends and each of them placed an order for $50 in the Default store. Jerry earns the commission of $15, but he cannot receive the payout because his affiliate balance is less than $20. Jerry invites more people so that the balance exceeds $20. Now you can pay out his commission.
After the commission is paid out, Jerry receives $20 of credits, his affiliate balance is reset to $0, and he continues inviting people to your stores to earn more money.