Subscribing to your catalog RSS feed enables the customers to browse your product offerings and check for updates on a regular basis. Converting the contents of your online store catalog to RSS 2.0 format is done automatically by Plesk Sitebuilder: the RSS button is placed on the front page of your online store and by clicking this button, the customers proceed to a page where they can subscribe to your catalog RSS feed. The same RSS button is also shown on each category page, allowing your customers to monitor certain product categories only.
In Internet Explorer starting from version 7.0, the subscription is done by adding your feed to the browser's Favorites Center. In Mozilla Firefox, your customers will be suggested to subscribe either by adding your feed to their bookmarks or by using one of proposed RSS reader applications (Google, My Yahoo, Bloglines, and other).
If necessary, interested buyers and partners can incorporate your eShop RSS channel into their own web pages. To do so, they can use one of specialized add-ons - such as the Plesk Sitebuilder module RSS Reader.
The appearance of your product catalog in the RSS feed is as follows:
For each product, the RSS feed displays:
In some cases, you may need to provide the RSS feed hyperlink to interested third parties.
To obtain the link to your catalog RSS feed:
You can supply this link to your partners by e-mail or otherwise.